Balenciaga launched in Paris in 1937, and was an immediate success. In 1951, he revolutionized the silhouette, and in 1955 his original design of the tunic dress would eventually evolved into the chemise dress. In 1959, Balenciaga’s “Empire” line changed fashion forever with a new silhouette for women.
The next decade would involve new ways to use fabrics, mostly heavy, involved, and striking.
Because Balenciaga did not involve himself with the formal fashion institutions, his fashion lines were technically not considered haute couture. Cristóbal Balenciaga closed his fashion company in 1968 and died in 1972. There was no Balenciaga again until 1986, when Jacques Bogart S.A. bought the rights to the company.
The first new line was designed by Michel Goma in 1987, and called Le Dix. In 1992 he was replaced by Josephus Thmister. Nicolas Ghesquière was appointed as head designer in 1997.
Balenciaga is currently owned by Kering, and its collections run by Nicolas Ghesquière. In 2012, Nicolas Ghesquière left, replaced by Alexander Wang is the new creative director, whom left in 2015, replaced by Demna Gvasalia.
The fashion house is currently known primarily for its handbags, with eight stores in the US.
The Story of Balenciaga:
“A woman has no need to be perfect or even beautiful to wear my dresses. The dress will do all that for her.”
“Elegance is elimination.”
Also published on Medium.