Estée Lauder – The Queen of Cosmetics


The Estée Lauder Companies Inc. is an American makeup, skincare, fragrance, and hair care company founded in 1946 in New York city by Estée Lauder. The company started as a cosmetics company in New York by Estée Lauder and her husband Joseph Lauder. In 1948, they landed their first major account with Saks Fifth Avenue.

By 1960, Estée Lauder landed an account with Harrods in London, and soon after opened an office in Hong Kong. In 1964 they launched Aramis Inc., which produced fragrances and other products for men.

In 1968, Estée Lauder launched Clinique Laboratories, Inc., the first dermatologist managed cosmetics brand.

In 1976, Estée Lauder started the first men’s cosmetics line called “Skin Supplies for Men” by Clinique. In 1981 the company’s products even became distributed in the Soviet Union.

Models for Estée Lauder include: Karen Graham, Bruce Boxleitner, Shaun Casey, Willow Bay, Paulina Porizkova, Elizabeth Hurley, Carolyn Murphy, Anja Rubik, Gwyneth Paltrow, Hilary Rhoda, Liu Wen, Joan Smalls, Constance Jablonski, Arizona Muse, Stephanie Seymour, Kendall Jenner, Liya Kebede,

Estée Lauder brands: AERIN, Bobbi Brown, By Kilian, Clinique, Darphin, Estée Lauder, Frederic Malle, GLAMGLOW, La Mer, Lab Series, M·A·C, Origins, Osiao, Prescriptives, Smashbox, Aramis, Ermenegildo Zegna, Jo Malone London, Kiton, Le Labo, Michael Kors, RODIN olio lusso, Tommy Hilfiger, Tom Ford, Tory Burch, Aveda, Bumble and bumble, Ojon

Estée Lauder on Estée Lauder:

“As a young mother in the city, Estée regularly visited the House of Ash Blondes, a beauty salon on West 72nd Street to get her haircolor “refreshed.” One day, when the owner inquired how she kept her skin in such good shape, Estée didn’t miss a beat. “It would turn out to be a great moment for me,” she’d later say, of the conversation that sparked her idea to market her family’s formulas. A month later, she returned to the beauty parlor with an assortment of homemade potions in tow and the owner was so impressed with the results, she hired Estée to run the atelier’s first beauty concession. Estée was in business.”

Story of Estée Lauder:

Estée Lauder Quotes:

“When you stop talking, you’ve lost your customer. When you turn your back, you’ve lost her.”

“If you don’t sell, it’s not the product that’s wrong, it’s you.”


Also published on Medium.

Leave a comment