Fendi is an Italian luxury fashion company founded in 1925 by Adele and Edoardo Fendi in Rome, Italy. Fendi is very well known for its fur, leather goods and handbags. In 2001, Fendi became a member of the LVMH group, which currently owns 90% of the company.
Fendi History from FashionInTime.org:
The House of Fendi has a rich Italian history that began in Rome, and with nothing more than hard work, dedication and an amazing sense of the ‘right now’ has become an international force to be reckoned with.
From the streets of Rome, to the Great Wall of China, Fendi never ceases to amaze the world. It is a house of style, innovation, elegance and grace.
The Story of Fendi:
“I want a girl with extensions in her hair,
Bamboo earrings, at least two pair,
A Fendi bag and a bad attitude,
That’s all I need to get me in a good mood.
She can walk with a switch and talk with street slang,
I love it when a woman ain’t scared to do her thing.” – LL Cool J
Also published on Medium.