The Louis Vuitton brand is generally regarded as the world’s top luxury brand, operating in over 50 countries and almost 500 stores around the world.
The Louis Vuitton company was started in 1854 in Paris, France. Louis Vuitton launched a flat-bottom trunk that could be easily stacked, a practical improvement over most luxury trunks at the time. In 1876, the company introduced a beige and brown stroped design, preventing copycat design. The brand’s first store was opened in London in 1885.
In 1888, Louis Vuitton introduced the Damier Canvas style and the logo “marque L. Vuitton depose” which implied it was a registered trademark. 1n 1892, Vuitton died, leaving the brand to his son.
In 1901, Louis Vuitton launched the Steamer Bag, a smaller piece of luggage than their traditiona larger trunks.
In 1930, the Keepall bag was launched. In 1932, the Noé bag was launched, and not long after the Speedy bag as well. In 1936, Georges Vuitton died, and his son, Gaston-Louis Vuitton took over.
After WWII, Louis Vuitton began to offer leather goods such as purses and wallets, and leather luggage. In 1966, the Papillon was introduced, which was a cylindrical bag.
In 1997, Louis Vuitton introduced Marc Jacobs as its Artistic Director. The following year, the company launched its first ready-to-wear collection for men and women. The same year they introduced the Vernis line LV scrapbooks.
In 2001, Louis Vuitton partnered with Stephen Sprouse to design a limited edition line of Louis Vuitton bags. In 2002, the Tambour watch collection was launched. In 2008, the brand released the Damier Graphite canvas. In the same year, Louis Vuitton partnered with Pharrel Williams to design a collection f jewelry.
In 2011, Kim Jones was announced as the Men’s Ready-to-Wear and Style Director. In 2013, the brand hired Darren Spaziani to run the accessory collection. The same year, they replaced Marc Jacobs with Nicolas Ghesquière.
The Story of Louis Vuitton:
Also published on Medium.